Introducing PFI’s new brand and website

Sep 14, 2022

We are very excited to announce and release our new branding! For the last several months, we’ve been working to create a new logo, design elements, and content that better reflects our core strengths and equipment solutions.

“These new elements better reflect who we are, what we do, and what makes us stand out,” said Jessica Gray, marketing director for PFI and Grote Company. We listened to our employees, customers, and peers and developed creative and copy that pays homage to our past and sets us up for a bright future.

What’s new:

  • Our name – you can just call us PFI.
  • Our logo – streamlined and designed to mimic movement, just like our conveyors move your food products.
  • Our domain – you can now find us at Our emails have also been updated. Please add us to your safe senders’ lists. And you can still reach us with the previous addresses too.
  • Our website – speaking of the website, it’s brand new with easier navigation, more content on our equipment and services, and resources from our experts.

What hasn’t changed:

  • Our commitment and focus on collaborating with and serving customers.
  • We’re still designing, manufacturing, and supporting sanitary conveying and handling solutions that are built for dependability and seamlessly integrated into your processes.

We will showcase our new branding and a running conveyor line at IBIE 2022 in Las Vegas, Sept. 18-21, in booth 4016, shared with Grote Company.

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Contact us

300 Kofab Drive
Algona, IA 50511


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